What is a virtual office?
A virtual office is an office which is delivered by a third party company. They provide business clients with various different services, from a city centre address and mail forwarding services, to teams of virtual receptionists and customer service operatives. Basically, virtual offices allow start-up companies to benefit from having an office, without having to operate within the physical space.
Virtual office providers offer various different packages, from ‘address only’ packages which provide businesses with an address and mail forwarding service, to fully outsourced solutions, where businesses can gain access the virtual receptionists and customer service advisors. Some virtual offices also offer more specialised services, including marketing and accounting.
- It is a cost effective way to expand your business
One of the main benefits of getting a virtual office for your new business is that it provides you with a cost effective way to grow your company, both in terms of your staff and customer base. When you work with a virtual office, you gain access to a team of virtual receptionists and assistants. These virtual employees are fully trained, skilled and experienced in all aspects of administration and customer service.
The great thing about having a team of virtual staff is that it means there is no need to hire your own staff. You will save on the cost of recruitment, employee salaries, employee benefits and training. There will also be no need to find the virtual receptionists somewhere to work, as they will be based at the virtual office. This saves on the cost of renting a city based office and paying for overheads.
Basically, outsourcing work to a virtual office enables you to reap all the benefits of having a team of employees working with you, without having to take on the responsibilities and costs of actually hiring them.
- Enhance your brand’s image
Despite the fact that an increasing number of people are quitting their nine to five jobs in favour of setting up their own companies from home, there is still a stigma attached to home-run businesses. What people do not seem to realise is that business owners choose to set up their companies from home to suit their lifestyle, for example, if they have become parents or have moved out to the countryside. Running a start-up company from home is not necessarily a temporary solution or due to business owners not being financially stable enough to run a traditional office.
The fact that people often see business owners that work from home as ‘one man bands’ means that they are often reluctant to work with them. For some reason, people believe they will not be able to offer the same quality of work as businesses operating from traditional city centre office blocks. The fact that people usually choose to work with companies based in well-known prestigious areas often makes it difficult for home-run start-up companies to compete. This is why new businesses should consider using a virtual office.
When you work with a virtual office, you will be able to take on their business address as your own. Virtual offices are usually based in prestigious city centre locations and are surrounded by other successful businesses. When customers see you are located there, because of your virtual address, they will automatically associate your business with those other successful companies. There is no need for them to know that you do not actually operate from that location, as the virtual office will provide a mail forwarding service.
Using a virtual office will enhance your business’ image, making it look more professional and better established. The more professional your business appears to be, the more likely people are going to want to work with you. It’s not just home-run businesses that use virtual offices, but those that are actually based in big cities too. According to this article by smallbusiness.co.uk, seventy four per cent of virtual office clients are London-based and are taking virtual space in prestigious areas like the West End and the city in order to create the right first impression on customers.
Location is everything, so if you are thinking of working with a virtual office, make sure you choose one that is set up in a prestigious city centre location in order to benefit your business. Continue reading →